Superstar and 30-time platinum-selling pop star Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015 international Calvin Klein campaign. Shot by fashion photographers Mert Alas and Marcus Piggott in New York City, the brand’s latest campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and “music” together.
Bieber is a controversial choice for the fashion house, which appears to be targeting a new audience. Potentially fatal, this campaign is set to be the make-or-break point in Calvin Klein’s recent history. Many fans are eager to see how the new approach will affect the brand’s reputation, remembering the Burberry catastrophe of 2005 where more ‘chavs’ wore their tartan than the luxury market they desire to attract.
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
Dutch model Stone, who was first introduced on the Calvin Klein Collection runway at the Spring 2007 show and has been the face of multiple global advertising campaigns for the house’s lifestyle brands since Fall 2010, is equally excited to see the final result.
“Given my on-going relationship with the house, this shoot reunited me with my Calvin Klein family – and it was really fun working with Justin,” said Stone. “We had a great time on set and we had a lot of fun shooting the campaign. I think the shoot really captured the energy of the Calvin Klein brand.”