Hentsch Man at LCM AW15

Celebrating London’s Seedy Soho: Hentsch Man at LCM

Promising seediness and sensuality in their latest unveiling at LCM, Hentsch Man took over an abandoned sex shop in the notoriously sleazy district of Soho of their ‘Peep Show.’ Founded in 2008 with the sole mission of creating the perfect white shirt, Hentsch Man couldn’t have been further from that ideal for AW15. For the season it also collaborated with Swedish bag specialists Sandqvist.

Hentsch Man at London Collections Men

With scarlet red walls that pulsated squaller, along with the dirty beats of James Brown, guests filed in to peruse bold hues, textured patterns and Aran weaves.

In this edgy and highly sexualised environment, models perched on podiums in groups and demonstrated the labels’s homage to 90s fashion and grunge subcultures. An air of peep show kept things fun and cheeky as the label lived up to its bold reputation, while a trapped stench in the air acted as a throwback to the debauchery of past.

Hentsch Man AW15 at London Collections Men

Chunky knits and oversized check coats were staples of the collection and beanie hats and snap backs added edginess to the array. Scandinavian accessories were limited to 3 with a large weekend hold-all, classic tote and laptop case on show.

A crew neck sweat emblazoned with ‘Son of a Gun’ was a talking point while a Brandeis blue suit with matching crew neck sweater, teamed with a patterned shirt and Converse, was our favourite look.

The neck was addressed for AW15 with high button up shirts, scarves and bows ties littered through the collection.

Simplicity, good tailoring and good quality are all the definitive cornerstones of the Hentsch Man brand and for this outing at LCM it delivered, while not taking itself too seriously.

London Collections Men: AW15 Hentsch


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