Watch brand G SHOCK has returned to London after a seven year break with the reopening of it’s Carnaby Street store.
The brand, which is owned by Casio, initially set up shop on the iconic shopping street in 1998 and are now showcasing a unique, experience-based concept store across a two-floor retail space. The ground level acts as a sales floor and the basement level has been converted into an adaptable event space which kicked off with a launch party full of DJ sets, canapés and grime artist & internet personality Big Narstie.
Fashion Plus Magazine were invited to explore the store and enjoy the party, with the opportunity to meet Big Narstie and have an -albeit quick- chat after his performance. The new flagship G-Shock store makes use of exposed concrete walls and a minimalist design with a timeline of its watches laid out in a glass case that travels the length of the store. In the back corner sits a metal and glass panelled room showcasing the brand’s ‘Premium Production Line’.
The store is now open to the public and stocks G-Shock as well as other Casio brands including BABY-G, ProTrek and Oceanus.