Day 3 of LCM saw Huntergather launch their autumn/winter 2015 menswear collection at their flagship store in Marylebone. With its usual approach to quality in menswear the label unveiled a number of key pieces for the season as well as timeless offerings and experimental items that were not dissimilar to the 70’s heyday.
In this collection, referred to as ‘The Ongoing Moment,’ the essence of the show was the brand’s ideology that the start of the 70s resembles modern day – both with constant creativity being generated against a backdrop of strife – as was a tonal palette of beige, navy and grey.
As guests indulged in breakfast, the show operated on a loop and was set against a minimalist backdrop allowing the assailment of patterns and prints to take over.
Bespectacled models with blank expressions emerged from behind curtains, and took to the catwalk under Art Deco lighting, while Harry Nilsson’s “Everybody’s Talking” acted as soundtrack.
The collection incorporated classic cuts such as camel coats and shearling jackets while ostentatious elements were delivered in the form of a metallic snakeskin print suit and black and white psychedelic print shirts and matching trousers.
Bootleg trousers were back for AW15, along with large lapels and the collection was styled with ultra thin belts and clumpy leather loafers.
With Huntergather often associated with quality tailoring that alludes to vibrant throwbacks, this particular collection is no different, and the label has clearly designed with the modern male fashion connoisseur in mind.